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BOOK OF THE MONTH
SELL: THE ART, THE SCIENCE, THE WITCHCRAFT
Subroto Bagchi
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'Everyone is a salesperson by some measure, and selling is not a pushy, winner-take-all,...(+)

Author Spotlight
Mihir Desai was born in India and raised in Hong Kong and New Jersey. As a professor and award-winning ...(+)
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Frugal Innovation: How to do Better with Less
Navi Radjou
Jaideep Prabhu
Classification : Business, Management & Economics
Pub Date : Feb 15, 2015
Imprint : Hachette India
Page Extent : 280
Binding : HB
ISBN : 9789350099858
Price : 599

About the book

In the global business landscape, increasingly defined by trends such as the sharing economy and the maker movement, companies the world over are facing pressure from consumers, employees, and governments to create and deliver first-rate, affordable and sustainable products and services using less energy, less capital, and less time. This has led to the development of a new model for business success: FRUGAL INNOVATION, or the ability to do more - and better - with less.

In this seminal book on a revolutionary worldwide phenomenon, innovation experts Navi Radjou and Jaideep Prabhu chronicle the rise of a frugal economy in the US, Europe and Japan, and show how the world's top companies across sectors - American Express, Ford, GE, IBM, Levi Strauss, Marks & Spencer, Novartis, Pearson, PepsiCo, Renault-Nissan, Siemens and Unilever - are achieving great success by embedding frugality into their business models and corporate culture. By doing business faster, better and cheaper, these frugal pioneers have demonstrated how to tap into a trillion-dollar global market for sustainable products while realizing huge cost savings.

Featuring over 50 case studies, and identifying, for the first time, the principles, perspectives and techniques behind frugal innovation, this inspiring and significant book is Corporate India's guide to reclaiming global leadership in frugal innovation by generating greater economic and social value while minimizing the use of resources.


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Navi Radjou

Navi Radjou is an innovation and leadership advisor based in Silicon Valley. A Fellow at Judge Business School, University of Cambridge, he won the 2013 Thinkers50 Innovation Award and spoke...(+)

Jaideep Prabhu

Jaideep Prabhu is Jawaharlal Nehru Professor of Indian Business and Director of the Centre for India & Global Business at Cambridge Judge Business School. His research and consulting experti...(+)