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BOOK OF THE MONTH
IMMUNE: A JOURNEY INTO THE MYSTERIOUS SYSTEM THAT KEEPS YOU ALIVE
Philipp Dettmer
1299

The first book from the creator of the wildly popular science YouTube...(+)

Author Spotlight

MRIDULA RAMESH is the founder of the Sundaram Climate Institute, which focuses on waste and water ...(+)

  Mridula Ramesh  
 
Ritu Singh  
 
 

Ritu Singh has been an ad-crafter for many years now, and has worked with J. Walter Thompson (JWT) India and the Times of India group. Early on in her career, she believed that clients were a villainous lot who lived to reject her perfect, efficient ads for their products. So, when she switched sides and became part of a marketing team, she was surprised to find that clients were, in fact, regular human beings with deep concerns about, among other things, how best to sell their products.

Being on both sides of the table has given her not only double the perspective, but also the dubiously thrilling feeling of being a double agent of sorts. In this book, she attempts to explore a third perspective on why our ads say the things they do. (No actual secret agents from the ad industry were harmed in its writing.)

Book(s) by Ritu Singh