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BOOK OF THE MONTH
MY LIFE IN FULL
Indra K. Nooyi
699

An intimate and powerful memoir by the trailblazing former CEO of PepsiCo

For...(+)

Author Spotlight

Anuradha Roy is the author of An Atlas of Impossible Longing, The Folded Earth and Sleeping ...(+)

  Anuradha Roy  
 
 
 
Mouse or Rat?
Umberto Eco

Classification : Religion & Philosophy
Pub Date : Jan 01, 2007
Imprint : Phoenix
Page Extent : 208
Binding : PB
ISBN : 9780753817988
Price : 699

About the book
'Translation is always a shift,not between two languages but between two cultures. A translator must take into account rules that are not strictly linguistic but, broadly speaking, cultural.'

Umberto Eco is of the world's most brilliant and entertaining writers on literature and language. In this accessible and dazzling study, he turns his eye on the subject of translations and the problems the differences between cultures can cause. The book is full of little gems about mistranslations and misunderstandings.For example when you put 'Studies in the logic of Charles Sanders Peirce' through an internet translation machine, it becomes 'Studies in the logic of the Charles of sandpaper grinding machines Peirce'. In Italian 'ratto' has no connotation of 'contemptible person' but denotes speed ('you dirty rat' could take on a whole new meaning!)

What could be a weighty subject is never dull, fired by Eco's immense wit and erudition, providing an entertaining read that illuminates the process of negotation that all translators must make.>

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Umberto Eco
Umberto Eco is Professor of Semiotics at the University of Bologna and one of the world's most famous -- and admired -- writers.>