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BOOK OF THE MONTH
MY LIFE IN FULL
Indra K. Nooyi
699

An intimate and powerful memoir by the trailblazing former CEO of PepsiCo

For...(+)

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John Grisham as a child dreamed of being a  professional baseball player. After graduating ...(+)

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The Pomegranate Man
James Brett

Classification : Cultural Studies
Pub Date : Jul 08, 2010
Imprint : Hodder
Page Extent : 320
Binding : PB
ISBN : 9780340996218
Price : 799

About the book
After a very troubled childhood and youth James Brett, in 1999, initiated the pomegranate juice industry in the UK by founding and launching Pomegreat, Britains first pomegranate juice brand. In 2007, whilst attending a seminar on pomegranates in Kabul, he took a stroll into a poppy field and convinced the farmer that pomegranates, rather than heroin was the answer. And so, his charity POM354 was born.

This is the incredible story behind the birth of the charity and James Brett's vision for transforming the darkness of drug culture into the bright future of pomegranate juice.

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James Brett
James Brett is the founder of the charity of POM354 which helps farmers to grow pomegranates instead of poppies and thereby reduce heroin production in Afghanistan. He is also responsible for bringing...(+)