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BOOK OF THE MONTH
MY LIFE IN FULL
Indra K. Nooyi
699

An intimate and powerful memoir by the trailblazing former CEO of PepsiCo

For...(+)

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John Grisham as a child dreamed of being a  professional baseball player. After graduating ...(+)

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The Wisdom Of Crowds
James Surowiecki

Classification : Sociology
Pub Date : Jan 01, 2008
Imprint : Abacus
Page Extent : 400
Binding : PB
ISBN : 9780349117072
Price : 520

About the book
In this landmark work, NEW YORKER columnist James Surowiecki explores a seemingly counter-intuitive idea that has profound implications: Decisions take by a large group, even if the individuals within the group aren't smart, are always better than decisions made by small numbers of 'experts'. This seemingly simply notion has endless and major ramifications for how businesses operate, how knowledge is advanced, how economies are (or should be) organised and how nation-states fare. With great erudition, Surowiecki ranges across the disciplines of psychology, economics, statistics and history to show just how this principle operates in the real world. Along the way Surowiecki asks a number of intriguing questions about a subject few of us actually understand - economics. What are prices? How does money work? Why do we have corporations? Does advertising work? His answers, rendered in a delightfully clear prose, demystify daunting prospects. As Surowiecki writes: 'The hero of this book is, in a curious sense, an idea, a hero whose story ends up shedding dramatic new light on the landscapes of business, politics and society'
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James Surowiecki
James Surowiecki is a columnist for the New Yorker. This is his first book.>
Books by James Surowiecki
The Wisdom of Crowds (PB)