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BOOK OF THE MONTH
SIN
Reema Abbasi
499

A nymphomaniac nawab and his fiercely clever footman.

The awakening...(+)

Author Spotlight
KEIGO HIGASHINO is a bestselling novelist in Japan and Asia, with numerous television and film adaptations ...(+)
  Keigo Higashino  
 
 
 
Big Data
Viktor Mayer-Schonberger, Kenneth Cukier

Classification : Business, Management & Economics
Pub Date : Oct 10, 2013
Imprint : John Murray
Page Extent : TBC
Binding : PB
ISBN : 9781848547926
Price : 499

About the book
A New York Times bestseller. Longlisted for the Financial Times/Goldman Sachs Business Book of the Year Award.



Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why.



We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit?



In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.
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Read Review   Want to write a review?
Informative . . . Mayer-Schonberger and Cukier make interesting observations about data-crunching techniques
Viktor Mayer-Schonberger is at Oxford, Kenneth Cukier is at The Economist and together they make a great team. They haven't just identified a new trend. They also understand double-edged swords. Much of their book goes into how, possibly to regulate Big Data, when most of our legal system, so far, has no awareness of the significance of the 'excess' data we slough off in such vast quantities
An elegant and readable primer
Raises profound questions
Fascinating
An excellent primer
Big Data is a must-read for anyone who wants to stay ahead of one of the key trends defining the future of business'
The book teems with great insights on the new ways of harnessing information, and offers a convincing vision of the future. It is essential reading for anyone who uses - or is affected by - big data'
This brilliant book cuts through the mystery and the hype surrounding big data. A must-read for anyone in business, information technology, public policy, intelligence, and medicine. And anyone else who is just plain curious about the future'
In Big Data, Mayer-Schonberger and Cukier break new ground in identifying how today's avalanche of information fundamentally shifts our basic understanding of the world. Argued boldly and written beautifully, the book clearly shows how companies can unlock value, how policymakers need to be on guard, and how everyone's cognitive models need to change'
An optimistic and practical look at the big data revolution - just the thing to get your head around the big changes already underway and the bigger changes to come'
Every decade, there are a handful of books that change the way you look at everything. This is one of those books. Society has begun to reckon the change that big data will bring. This book is an incredibly important start'
Just as water is wet in a way that individual water molecules aren't, big data can reveal information in a way that individual bits of data can't. Mayer-Schonberger and Cukier show us the surprising ways that enormous, complex and messy collections of data can be used to predict everything from shopping patterns to flu outbreaks'
     
Viktor Mayer-Schonberger, Kenneth Cukier