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Essential On War for Business
Carl von Clausewitz
Pritsikha Anil
Classification : Business, Management & Economics
Pub Date : May 15, 2014
Imprint : Hachette India
Page Extent : 136
Binding : PB
ISBN : 9789350098615
Price : 250

About the book

Boardroom lessons from a master strategist

The Prussian general Carl von Clausewitz's On War has, alongside Sun Tzu's Art of War, long been recognized as the most definitive classic on the art, theory and principles of warfare. This new, compact adaptation of Clausewitz's vast treatise presents in carefully selected, focused yet accessible sections all the key lessons from the battlefield needed to succeed in the twenty-first-century world of business.

The unpredictability of war is not too different from constantly changing economic conditions. Just as the army general needs to understand and implement the asymmetrical relationship between attack and defence, the business leader, too, needs to plan for all contingencies. Clausewitz's philosophy, encompassing every aspect of strategic thinking - dealing with defeat, planning a campaign, using the element of surprise, and marshalling resources at hand - speaks simply and clearly to every business practitioner.


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Carl von Clausewitz
Carl Phillip Gottfried ('Gottlieb') von Clausewitz (1780-1831) was a Prussian soldier and intellectual widely acknowledged as being one of the most influential strategic thinkers. He is most famous fo...(+)
Pritsikha Anil