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BOOK OF THE MONTH
CHANGE: HOW TO MAKE BIG THINGS HAPPEN
Damon Centola
599

'A remarkable and important guide to effecting change in our individual lives,...(+)

Author Spotlight
A humorous yet practical five-step guide to ridding ourselves-and our companies-of the bureaucratic ...(+)
  Martin Lindstrom  
 
 
 
Small Data
Martin Lindstrom

Classification : Business, Management & Economics
Pub Date : Apr 06, 2016
Imprint : John Murray Learning
Page Extent : 256
Binding : PB
ISBN : 9781250080684
Price : 399

About the book
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of small data in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You ll learn How a noise reduction headset at 35,000 feet led to the creation of Pepsi s new trademarked signature sound. How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO s incredible turnaround. How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. How a toy stuffed bear in a girl s bedroom helped revolutionize a fashion retailer s 1,000 stores in 20 different countries. How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.

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Martin Lindstrom
A humorous yet practical five-step guide to ridding ourselves-and our companies-of the bureaucratic bottlenecks and red tape that plague every office
Books by Martin Lindstrom
Small Data (PB)
The Ministry of Common Sense (TPB)