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BOOK OF THE MONTH
SPACE. LIFE. MATTER.
Hari Pulakkat
699

How do you build a scientifically and technologically strong modern nation with...(+)

Author Spotlight

Victoria Aveyard was born and raised in East Longmeadow, Massachusetts, a small town known only for ...(+)

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Deviate
Beau Lotto

Classification : Popular Science
Pub Date : Apr 27, 2017
Imprint : Weidenfeld & Nicolson
Page Extent : 17
Binding : TPB
ISBN : 9781474600347
Price : 1,050

About the book
Perception is the foundation of human experience, but few of us understand how our own perception works. By revealing the startling truths about the brain and perception, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Beau Lotto draws on over a decade of pioneering research to show how our brains play tricks on us. With an innovative combination of case studies and optical and perception illusion exercises, DEVIATE will revolutionise the way you see the world. With this new understanding of how the brain works and its perceptive trickery, we can apply these insights to every aspect of life and work. DEVIATE is not just an engaging look into the neuroscience of thought, behaviour and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

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Beau Lotto

Beau Lotto is a professor of neuroscience, previously at University College London and now at Goldsmiths, University of London, and a Visiting Scholar at New York University specialising in the bio...(+)

Books by Beau Lotto
Deviate (HB)