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BOOK OF THE MONTH
ALL THE LIVES WE NEVER LIVED
Anuradha Roy
599

War, nationalism, and trees shape lives...(+)

Author Spotlight
Stephen King is the author of more than fifty books, all of them worldwide bestsellers. His recent ...(+)
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Rebuild
Ramya Ramamurthy

Classification : Business, Management & Economics
Pub Date : Dec 15, 2017
Imprint : Hachette India
Page Extent : 352
Binding : HB
ISBN : 9789351951407
Price : 599

About the book

What happens when prominent brands:

Send faulty products into the market?

Defy governmental regulations?

Back the wrong marketing message?

Have management spats in public? 

Or simply fail to anticipate a major trend?

Over the years, prominent brands in India across product categories, both home-grown and multinational, have tackled crises – some unexpected and some self-inflicted, but each a defining factor in shaping a company’s future. In a first-of-its-kind narrative, Rebuild brings together the stories behind some of India’s biggest businesses that dealt with potential disaster and emerged on the other side – either victorious or wiser.

Digging deep into the crisis management strategies adopted by companies such as Coca-Cola, Unilever, Kingfisher, Tata Sons, Indian Premier League, Facebook, Uber, Nokia, Nestlé Maggi Noodles and several more, it analyses the steps that different organizations have taken to minimize damage to their brand, and describes how (if at all) they recovered.

Featuring interviews with top management executives as well as expert brand-watchers, Rebuild closely examines the circumstances that cause brands to falter – faulty products, leadership changes, disastrous sales cycles and competition activity, among others – and provides invaluable insights that may serve as cautionary tales for organizations, both small and large.

 


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Ramya Ramamurthy

Ramya Ramamurthy studied English literature from Mumbai University and holds a diploma in Broadcast Journalism from Asian College of Journalism, Chennai. She was a medi...(+)