Search  |  Advanced Search
Home    Humour    Stark Raving Ad: A Giddy Guide To Indian Ads You Love (or Hate)  
CATEGORIES
FICTION
  +  Anthology
  +  General & Literary Fiction
  +  Graphic Novels & Comics
  +  Historical Fiction
  +  Horror
  +  Paranormal Romance
  +  Romance
  +  Sff (science Fiction & Fantasy)
  +  Short Stories
  +  Thriller, Crime & Mystery
  +  Women's Commercial & Chick-lit
  +  Others
NON-FICTION
  +  Activity Book
  +  Antiques And Collectables
  +  Architecture
  +  Art & Design
  +  Astrology & Occult
  +  Biography & Memoir
  +  Business, Management & Economics
  +  Communication Studies
  +  Controversial Knowledge & Mysteries
  +  Cookbook
  +  Cookery, Food & Drink
  +  Creative Writing
  +  Cultural Studies
  +  Diy & Craft
  +  Education
  +  Family & Relationships
  +  Fashion
  +  Film, Theatre & Tv
  +  Gardens & Gardening
  +  Gender And Ethnic Studies
  +  General Non-fiction
  +  Gift & Novelty
  +  Health, Diet & Fitness
  +  History
  +  Hobbies
  +  Humour
  +  It & Computers
  +  Journalism
  +  Language
  +  Law
  +  Literature & Criticism
  +  Medicine
  +  Military History
  +  Military Studies
  +  Mind Body Spirit
  +  Music
  +  Natural History, Environment & Conservation
  +  New Age & Mbs
  +  Parenting & Childcare
  +  Pets & Animal World
  +  Photography
  +  Poetry
  +  Politics & Current Affairs
  +  Popular Science
  +  Prose
  +  Psychology
  +  Quizzes & Puzzles
  +  Reference
  +  Religion & Philosophy
  +  Sciences
  +  Self-help
  +  Social Sciences
  +  Sociology
  +  Sports & Leisure
  +  Travel & Adventure
  +  True Crime
  +  War
  +  Women's Studies
  +  Others
CLASSICS
  +  All Ages
  +  Anthology
  +  Drama And Screenplays
  +  Fiction
  +  Poetry
  +  Prose
  +  Others
CHILDREN'S AND YA FICTION
  +  Adventure Stories
  +  Animal Stories
  +  Anthology
  +  Baby & Toddler
  +  Classics
  +  General & Literary Fiction
  +  Graphic Novels & Comics
  +  Historical Fiction
  +  Hobbies And Pastimes
  +  Horror
  +  Paranormal Romance
  +  Romance
  +  School Stories
  +  Sff (science Fiction & Fantasy)
  +  Short Stories
  +  Sporting Stories
  +  Thriller, Crime & Mystery
  +  Women's Commercial & Chick-lit
  +  Others
CHILDRENS AND YA NON-FICTION
  +  Anthology
  +  Art & Craft
  +  Biography & Memoir
  +  Business , Management & Economics
  +  Hobbies And Pastimes
  +  Reference
  +  Religion & Philosophy
  +  Sciences
  +  Sports & Leisure
  +  Others
0-5 YEARS
5-7 YEARS
7-9 YEARS
9-11 YEARS
12+ YEARS
Others
BOOK OF THE MONTH
SANTRO: THE CAR THAT BUILT A COMPANY
B.V.R. Subbu
599

'There's no business like the car...(+)

Author Spotlight

Nandita Iyer is a medical doctor with a specialization in nutrition. ...(+)

  Nandita Iyer  
 
 
 
Stark Raving Ad: A Giddy Guide to Indian Ads You Love (Or Hate)
Ritu Singh

Classification : Humour
Pub Date : Jan 15, 2018
Imprint : Hachette India
Page Extent : 272
Binding : PB
ISBN : 9789350097670
Price : 350

About the book

Presenting, for the first time ever, the whole truth about Indian advertising and nothing but the truth (with just a pinch of salt).

For centuries,Indians have been asking all kinds of questions - about the meaning of life, our place in the cosmos , why we have so many gods, and other such vital things. In the last hundred-odd years, marketing anda dvertising has given us none of those answesr. What it has given us, nonetheless, is life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care.

It has made us realize that we like pizza as much as the next Italian - as long as Dominos puts keema dopyaaza on it and tempts us with, 'Hungry kya?'

It has made us re-evaluate our life choices and ask thought-provoking questions like 'Kitna deti hai?' of our cars and 'Kya aap Close-Up karte hain?' of our toothpaste. In short, it has enriched our lives with quirky quips and clever (at times outrageous) turns of phrase, unforgettable mascots, all-out Battles of the Brands, eye-popping insights and lump-in-the-throat moments, while feeding our addiction to controversies and virtual worlds.

In this must-read book, you’ll find unbusiness-like stories from Indian advertising through the ages – and everything you didn’t want to know about the hits, the misses, the also-rans and the banned.


Read Review   Want to write a review?
     
Ritu Singh
Ritu Singh is an ad-crafter who lives in Gurgaon. During her years in advertising, she came to believe that clients were a villainous lot who lived to reject her perfect, efficient ads for their produ...(+)