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BOOK OF THE MONTH
BRIEF ANSWERS TO THE BIG QUESTIONS
Stephen Hawking
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Professor Hawking was a brilliant theoretical physicist, an influential author...(+)

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John Grisham as a child dreamed of being a professional baseball player. After graduating from law ...(+)

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Trust Me I'm Lying
Ryan Holiday

Classification : Politics & Current Affairs
Pub Date : Feb 01, 2018
Imprint : Profile Books
Page Extent : 400
Binding : PB
ISBN : 9781788160063
Price : 499

About the book

Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator.

Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.


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Ryan Holiday
Ryan Holiday is a bestselling author and media strategist. After dropping out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to beco...(+)
Books by Ryan Holiday
Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue (TPB)
Ego is the Enemy (HB)
Perennial Seller (PB)
The Daily Stoic (PB)
The Daily Stoic Journal (HB)
The Obstacle is the Way (HB)