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Sell: The Art, the Science, the Witchcraft
Subroto Bagchi

Classification : Business, Management & Economics
Pub Date : Oct 15, 2018
Imprint : Hachette India
Page Extent : 264
Binding : PB
ISBN : 9789351952848
Price : 399

About the book

 

What does it take to get your sales pitch absolutely right?

Why does the power of persuasion rank higher than the power to convince?

How can you distinguish real customers with purchasing power from time-wasters who will merely give you the runaround?

In Sell, Subroto Bagchi uses his legendary narrative skills to present the concepts of selling  and salesmanship through stories and anecdotes drawn from his vast repertoire of experiences and the careers of ace professionals he has encountered.

Touching on each stage of the traditional selling process, he elaborates on the skills, tools and nuances that he believes can take the profession to the realm of art – and sometimes even witchcraft.

 

Marked by Bagchi’s characteristic wisdom and practicality, Sell dispels a narrow view of the act of selling and redefines it as a skill every professional needs in order to succeed in their career. 

 


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Subroto Bagchi

 

Subroto Bagchi co-founded Mindtree Ltd, one of India’s first software services start-ups, in 1999. Today, Mindtree is a le...(+)

Books by Subroto Bagchi
Sell: The Art, the Science, the Witchcraft (HB)
The Elephant Catchers : Key Lessons for Breakthrough Growth (HB)
The Elephant Catchers: Key Lessons in Breakthrough Growth (Revised and Expanded) (PB)