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BOOK OF THE MONTH
SIN
Reema Abbasi
499

A nymphomaniac nawab and his fiercely clever footman.

The awakening...(+)

Author Spotlight
KEIGO HIGASHINO is a bestselling novelist in Japan and Asia, with numerous television and film adaptations ...(+)
  Keigo Higashino  
 
 
 
Rebuild
Ramya Ramamurthy

Classification : Business, Management & Economics
Pub Date : Apr 15, 2019
Imprint : Hachette India
Page Extent : 432
Binding : PB
ISBN : 9789388322041
Price : 450

About the book

Over the years, prominent brands in India across product categories, both home-grown and multinational, have tackled crises - some unexpected and some self-inflicted, but each a defining factor in shaping a company's future. In a first-of-its-kind narrative, Rebuild brings together the stories behind some of India's biggest businesses that dealt with potential disaster and emerged on the other side - either victorious or wiser.
Digging deep into the crisis management strategies adopted by companies such as Coca-Cola, Unilever,
Kingfisher, Tata Sons, the Indian Premier League, Facebook, Uber, Nokia, Nestlé Maggi Noodles and several more, this book analyses the steps that different organizations have taken to minimize damage to their brand, and describes how (if at all) they recovered.
Featuring interviews with top management executives as well as expert brand-watchers, Rebuild closely examines the circumstances that cause brands to falter - faulty products, leadership changes, disastrous sales cycles and competition activity, among others - and provides invaluable insights that may serve as cautionary tales for organizations, both small and large.


Read Review   Want to write a review?
     
Ramya Ramamurthy
Focusing on a century book-ended by the two 'wars' of independence, this unique book explores how colonial Indian brands (both home-grown and foreign) were produced, distributed and marketed betwee...(+)
Books by Ramya Ramamurthy
Branded in History (PB)
Rebuild (HB)