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BOOK OF THE MONTH
IMMUNE: A JOURNEY INTO THE MYSTERIOUS SYSTEM THAT KEEPS YOU ALIVE
Philipp Dettmer
1299

The first book from the creator of the wildly popular science YouTube...(+)

Author Spotlight

MRIDULA RAMESH is the founder of the Sundaram Climate Institute, which focuses on waste and water ...(+)

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Change: How To Make Big Things Happen
Damon Centola

Classification : Business, Management & Economics
Pub Date : Jan 21, 2021
Imprint : John Murray
Page Extent : 352
Binding : TPB
ISBN : 9781529373370
Price : 599

About the book

'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of Contagious


How did movements like the Arab Spring and Black Lives Matter take off when they did?

How did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I?

Why did Twitter take hold while Google+ has failed?

What surprising lessons can we learn from Covid 19?


From the spread of Covid-19 to the rise of political polarization, from implicit bias to genetically modified food, from NASA to Netflix - it's time to think differently about how change works.

Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils over a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not.

Change shows that beliefs and behaviours are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex and much more interesting. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples, Change presents a paradigm-shifting new science for understanding what drives change, recognising our blind spots and how we can change the world around us.


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Damon Centola
Professor Damon Centola is Director of the Network Dynamics Group at the University of Pennsylvania. He was previously at Harvard and MIT. His work has been published across several disciplines...(+)