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BOOK OF THE MONTH
IMMUNE: A JOURNEY INTO THE MYSTERIOUS SYSTEM THAT KEEPS YOU ALIVE
Philipp Dettmer
1299

The first book from the creator of the wildly popular science YouTube...(+)

Author Spotlight

MRIDULA RAMESH is the founder of the Sundaram Climate Institute, which focuses on waste and water ...(+)

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Branded in History
Ramya Ramamurthy

Classification : Business, Management & Economics
Pub Date : Oct 25, 2021
Imprint : Hachette India
Page Extent : 320
Binding : PB
ISBN : 9789388322683
Price : 499

About the book

What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country?

Lux soaps, Jabakusum hair oil, Woodward√Ęs Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles – these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux.

Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands – both home-grown and foreign – were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy.

From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.


Read Review   Want to write a review?
     
Ramya Ramamurthy
Focusing on a century book-ended by the two 'wars' of independence, this unique book explores how colonial Indian brands (both home-grown and foreign) were produced, distributed and marketed betwee...(+)
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