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BOOK OF THE MONTH
SIN
Reema Abbasi
499

A nymphomaniac nawab and his fiercely clever footman.

The awakening...(+)

Author Spotlight
KEIGO HIGASHINO is a bestselling novelist in Japan and Asia, with numerous television and film adaptations ...(+)
  Keigo Higashino  
 
 
 
Go
Barbara Cassani
Kenny Kemp
Classification : Business, Management & Economics
Pub Date : Dec 01, 2005
Imprint : Time Warner Paperbacks
Page Extent : 320
Binding : PB
ISBN : 9780751535600
Price : 699

About the book
Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with £25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid £110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. GO was sold to arch-rival easyJet for an astonishing £374 million.

At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time. GO: AN AIRLINE ADVENTURE is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.
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Barbara Cassani
Barbara Cassani founded GO and directed it through its lifetime to enormous success. She was Businesswoman of the Year in 2002 and is head of the 2012 London Olympic bid. Kenny Kemp is the business ed...(+)
Kenny Kemp
Barbara Cassani founded GO and directed it through its lifetime to enormous success. She was Businesswoman of the Year in 2002 and is head of the 2012 London Olympic bid. Kenny Kemp is the business ed...(+)