Hachette India

Powered by Change

Jonathan MacDonald

**THE SUNDAY TIMES BUSINESS BESTSELLER**

Voted the EMBRACING CHANGE BOOK OF THE YEAR at the BUSINESS BOOK AWARDS

When the winds of change blow, some build a wall and others build a windmill

In a business environment where change is the only constant, the stark reality is that it has never been harder to see what's happening around us, interpret information efficiently or develop successful strategies. This is down to both the increasing speed of change and the prevalent mindset about change, where change is seen as the enemy.

Powered by Change presents a radical new methodology for using change as a fuelling mechanism to generate outstanding business success: the Windmill Theory.

Power your business

The Windmill Theory enables leaders and organisations to think and act in a way that capitalises on a constantly changing environment. Constructed of four blades working in perpetual harmony with one another, it creates an empowered business that turns the winds of change into business success.

Filled with examples and stories from around the world, from global corporates to start-up ventures, Powered by Change delivers some astonishing insights and clear, actionable steps to achieve the ultimate competitive advantage.

Use this book to fuel your business for the future.

Jonathan MacDonald

Jonathan MacDonald is an inventor, investor, business strategist and internationally acclaimed speaker. As one of the world's most in-demand thought leaders he is trusted by the senior executives of well-known global companies including Google, Microsoft, Apple, P&G, Unilever, Nestlé, Lego, Heineken, and IKEA to translate the benefits of perpetual change into invaluable business insight and personal success. Jonathan is a contributor to numerous publications including Google's Think Insights, Forbes, and the British Airways Business Life magazine. He is the founder of the Thought Expansion Network, Chief Strategy Officer of Moneycatcha Pty Ltd, and involved in a number of exciting projects that are proudly powered by change.