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ID

Susan Greenfield

If you've ever wondered what effect video games have on your children's minds or worried about how much private information the government and big companies know about you, ID is essential reading.



Professor Susan Greenfield argues persuasively that our individuality is under the microscope as never before; now more then ever we urgently need to look at what we want for ourselves as individuals and for our future society.



ID is an exploration of what it means to be human in a world of rapid change, a passionately argued wake-up call and an inspiring challenge to embrace creativity and forge our own identities.

  • Classification : Sciences
  • Pub Date : MAR 5, 2009
  • Imprint : Sceptre
  • Page Extent : 320
  • Binding : PB
  • ISBN : 9780340936016
  • Price : INR 799
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Susan Greenfield

Susan Greenfield has held fellowships in the Department of Physiology Oxford; the College de France Paris and NYU Medical Center New York. The title of Professor of Pharmacology was conferred in 1996. She became Director of The Royal Institution of Great Britain in 1998. She heads a group of 18 scientists studying Parkinson's and Alzheimer's Disease and developed an interest in the physical basis of the mind. She published her own theory of consciousness Journey to the Centres of the Mind and Ego: The Neuroscience of the Self. In 1994 she was the first woman to give the Royal Institution Christmas lectures. She recently authored The Human Brain: A Guided Tour which was published as paperback in 1998. She was included as one of the 50 most powerful women in Britain by the Guardian and ranked number 14 in the "50 Most Inspirational Women in the World" by Harpers and Queen. She has recently received the Michael Faraday medal from the Royal Society for making the most significant contribution in 1998 to the public understanding of science as well as receiving the "Woman of Distinction" 1998 award from Jewish Care. In January 2000 she was awarded the CBE for her services to the public understanding of science.

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ID

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