Hachette India

Big Dress Energy

Shakaila Forbes-Bell

In this unique and transformational style guide, fashion psychologist Shakaila Forbes-Bell explores how our wardrobe acts as an extension of our identity and offers practical advice on how we can harness the principles of fashion psychology to upgrade our style - and dress in a way that feels completely authentic. Because what you wear matters: your clothes can affect your mood, how you feel about yourself and how others perceive you. So how do you ensure that your clothes are saying all the right things?

Drawing on in-depth research and work with clients, Shakaila offers universal tips and cutting-edge advice that will empower you to shop in a more mindful, sustainable and inclusive way. From insight on how to tap into the protective power of style to curating a wardrobe that lasts, Big Dress Energy will invite you to see your clothes in a new light so that you can leave the house feeling calmer, happier and more confident.

This is a makeover for more than just your wardrobe, it's about improving your overall well-being.

Shakaila Forbes-Bell

In 2016 Shakaila became the first Black person in the world to earn a master's degree in fashion psychology. Her research surrounded the underrepresentation of Black models in fashion media its impact on consumer behaviour and the self-concept of young Black women. After her paper was published in the International Journal of Market Research she broadened her focus created the platform 'Fashion is Psychology' and has worked with global brands to unpack the psychological impact of style and beauty.

She has been featured in The Guardian Stylist CNN Who What Wear Gal-Dem and more. Her work has been published in Vogue Marie Claire UK i-D The Times and Sunday Times Style and Grazia. She is regularly called on for comment and expert insight into trends sustainability research and representation in the fashion industry and has worked with and provided psychologically focused PR branding and marketing advice to international brands including Next Afterpay Tu Clothing and Stylist.