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Selling The Invisible

Harry Beckwith

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees

  • Classification : Business, Management & Economics
  • Pub Date : MAR 10, 2012
  • Imprint : Grand Central Publishing
  • Page Extent : 256
  • Binding : PB
  • ISBN : 9780446672313
  • Price : INR 1,445
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