The New Foods Guide

John Elkington

The team behind The Green Consumer Guide provides the first definitive guide to the major food trends of today. The New Foods Guide takes us along the supermarket shelves, explaining what's already available, what's coming up ' and what it means for our health and the environment. Subjects covered include:

Health ' are new foods the answer to obesity, cancer, depression and a range of health issues?

New Organic Food ' why is this biggest-growing sector of the food market? What's available where?

Ingredients ' how should we decipher the strange terms used on food labels?

Low fat/non-fat food ' does it work?

GM Foods ' should we eat them?

Functional food ' what is it? And why does the food industry know all about it when consumers don't?

Brands ' what's behind Benecol, the Columbus Egg, Quorn and Yakult?

The book concludes with a powerful manifesto on what should and shouldn't be done by the food industry (the introduction of GM foods has been a lesson for all concerned) and with a list of a dozen New Food Stars: companies that are doing things right.