Hachette India

Demand: Creating What People Love Before They Know They Want It

Adrian Slywotzky With Karl Web

Adrian Slywotzky

Karl Weber

Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory.
It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.

Classification : Business, Management & Economics
Pub Date : NOV 10, 2011
Imprint : Business Plus UK
Page Extent : 384
Binding : PB
ISBN : 9780755388974
Price : INR 299

Adrian Slywotzky

Adrian J. Slywotzky (born in 1951) is a consultant and author of several books on economic theory and management. Slywotzky graduated from Harvard College and holds a JD from Harvard Law School and an MBA from Harvard Business School. He has worked as a consultant since 1979 and is currently a partner at Oliver Wyman.

Slywotzky wrote several books on profitability and growth namely the bestselling The Profit Zone'.' He is one of the most renowned consultants of the United States and was elected as one of the 25 best consultants in 2000 and 2008. He lives in Cambridge Massachusetts.

Karl Weber

LAUREN LEADER-CHIVÃ‰E is an author, activist, and an expert and advisor on diversity and women's issues. She was recently named one of Fortune's 50 Most Influential Women on Twitter. She is founder and CEO of All In Together, a nonprofit campaign dedicated to engaging American women in politics and civic action.
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