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Primal Intelligence: You Are Smarter Than You Know

Angus Fletcher

'A fascinating exploration of human potential that will change how you think about thinking . . . This book is essential reading for anyone who wants to thrive in an uncertain world' DANIEL H PINK

For decades we have focused on logic as the key component of human intelligence but what if this is wrong? In this ground-breaking new book, Professor Angus Fletcher reveals that our true source of resilience, problem solving, innovation and creativity in fact lie in the emotive, non-logical side of our brain. This 'low-data' region in the brain is the driver that helps us problem solve, anticipate things faster, rebound from failure and experience less anxiety and anger.

But how do we tap into this unlocked resource? In Primal Intelligence, Fletcher shares innovative exercises for training this neglected side of our brains - improving leadership skills, our powers of innovation and our overall resilience. This is a life-changing guide to unlocking the full potential of your brain.

  • Classification : Self-Help
  • Pub Date : AUG 28, 2025
  • Imprint : Headline Press
  • Page Extent : 320
  • Binding : HB
  • ISBN : 9781035412549
  • Price : INR 1,850
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Angus Fletcher

Angus Fletcher is a professor of story science at Ohio State’s Project Narrative, the world’s leading academic think-tank for the study of stories. He has dual degrees in neuroscience and literature, received his PhD from Yale, taught Shakespeare at Stanford, and has published two books and dozens of peer-reviewed academic articles on the scientific workings of novels, poetry, film and theatre. His research has been supported by the National Science Foundation, the Mellon Foundation and the Academy of Motion Picture Arts and Sciences. He has done story-consulting for projects for Sony, Disney, the BBC, Amazon, PBS and Universal, and is the author/presenter of the Audible/Great Courses Guide to Screenwriting.

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