Hachette India

The Creative's Guide to Starting a Business

Harriet Kelsall

WINNER OF THE BEST START-UP INSPIRATION BOOK AWARD AT THE 2019 BUSINESS BOOK AWARDS

'A book to devour from start to finish - easy to do as it is accessibly-written and oh so fascinating - and then to dip into later for reference.' - Joanna Reeves

Do you have a passion for making beautiful objects? Are you wondering whether you can take the next step and turn your creativity into a career?

This inspirational guide offers easy-to-follow advice from talented and creative industry experts. There are practical exercises that will help you sell your creations, choose the right time to start your business, and guide you through as you do so.

With The Creative's Guide to Starting a Business, you will discover the best way to:

Create pieces that sell
Write a business plan
Identify and reach customers
Research the competition
Price products and test the market
Promote the business successfully

Packed with interviews, encouraging real life stories, and tips from successful entrepreneurs who started with a passion and turned it into their own successful, creative business, this practical guide will take you through the very first steps of defining creative and financial success to ultimately establishing a rewarding start-up.

Harriet Kelsall

Harriet Kelsall founded her business in 1998 at her kitchen table and has grown it to be one of the UKs leading jewellery design companies with many national and international awards to its name. She was the 2016 HSBC Forward Ladies Retail Business Woman of the year is one of Everywoman's Retail Ambassadors is a Freeman of the Worshipful Company of Goldsmiths and of the City of London is the chairman of the National Association of Jewellers and a non executive director for both the Responsible Jewellery Council and the British Hallmarking Council. She mentors creative start-ups and as a successful dyslexic she is in an inspiration to others whose talents lie in creativity.