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The Ultimate Marketing & PR Book

Eric Davies

If you want to be the best, you have to have the right skillset.

From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success.

Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.

This is your complete course in modern marketing.

ABOUT THE SERIES
ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

  • Classification : Business, Management & Economics
  • Pub Date : JAN 3, 2019
  • Imprint : Teach Yourself
  • Page Extent : 480
  • Binding : PB
  • ISBN : 9781473683976
  • Price : INR 799
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Eric Davies

Eric Davies is a professional marketing expert. He has a Diploma in Marketing from the Chartered Institute of Marketing and has led many marketing courses for the Chartered Institute of Management. He teaches at Cardiff Metropolitan University on their posgraduate 20Twenty leadership programme. His own Masters was in the relationship between marketing strategy and company performance. He runs his own consultancy with clients including Balfour Beatty BT Capita National Trust the British Council and the RAC.

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