Hachette India

Cowgirl Power

Gay Gaddis

Kick Ass Your Way

As the owner of one of the largest woman-owned advertising agencies in the U.S., Gay Gaddis knows a thing or two about empowerment. Gay's insights are rooted in the spirited strength of the real cowgirl heroines of the 1920s and '30s-gutsy risk -takers in everything they did. In Cowgirl Power, these cowgirls are celebrated as a metaphor for the power we all have to achieve far more than we think.

Whether your goal is to start a family, own a business, advance your career, organize community outreach, or run for office, it all comes down to power: knowing how to develop it and not being afraid to take it when it comes your way.

Gay's book and Cowgirl Power Toolkit will help you blaze a path to success, on your terms:

Taking responsibility for yourself
Building your own competence
Finding your assertiveness
Designing your own life
Building a kick-ass culture
Recognizing good ideas
Becoming a fearless leader

Cowgirl Power is not about changing you. You are just fine. It's about understanding your strengths, building on them, and unlocking your power to kick ass-your way.

Gay Gaddis

Gay Gaddis is CEO and Founder of T3. In 1989 she started her company after cashing in a $16000 IRA. Today T3 has offices nationwide and creates innovative digital marketing programs for Fortune 200 clients. T3 is a top-ranked innovation firm and one of the largest agencies owned by a woman. Gay has been nationally recognized for the unique family-friendly policies she has initiated at T3.

Gay is on the Board of Directors of Monotype Imaging Holdings and on the Dean's Advisory Council to The University of Texas McCombs School of Business. She is also the first female Chairman of the Texas Business Leadership Council. Gay is a regular contributor to Forbes and her Texas landscapes have been featured in galleries in New York and Texas. She and her husband own the Double Heart Ranch in the Texas Hill Country.