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Yes!

Noah Goldstein

Steve Martin

Robert B. Cialdini

Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home.

Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home.

Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically proven to boost your powers of persuasion.

This special tenth Anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success.

  • Classification : Business, Management & Economics
  • Pub Date : APR 6, 2017
  • Imprint : Profile Books
  • Page Extent : 304
  • Binding : PB
  • ISBN : 9781781257425
  • Price : INR 599
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Noah Goldstein

Steve Martin Noah Goldstein and Robert B. Cialdini are renowned practitioners of the science of persuasion. Together they are the authors of the Royal Society Prize-listed international bestseller Yes! and The small BIG.

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Steve Martin

Steve Martin was born in Northumberland in the far north of England. After graduating in English, he spent many years teaching English to adults – including 15 years teaching literacy in prisons. Steve now lives in the English Midlands, with his wife and two sons and makes his living from a wide range of writing including children's non-fiction, business communication and developing e-learning materials. Steve has authored several non-fiction titles, including The Boys Book series, Survival: How to Survive Anything, Anywhere and I Wish I Knew That: Cool Stuff You Need to Know.

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Robert B. Cialdini

Martin, Goldstein and Cialdini are renowned practitioners of the science of persuasion. In the field of influence and persuasion, Robert Cialdini is the world's most cited living social psychologist and author of the seminal book Influence [9781846686146]. Together, they are the authors of the Royal Society Prize-listed international bestseller Yes! 50 Secrets from the Science of Persuasion [9781846680168]. Collectively the authors' books have sold three million copies and translated into twenty-seven languages.>

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