100 Ideas that Changed Graphic Design

Steven Heller

"A feast for the eyes...100 Ideas is an entertaining, often insightful read." - Geoff Hart, STC Technical Communication Journal

"The scope is broad but intelligently refined, connecting all aspects of graphic design, from the age-old technique of text ornamentation to the relatively nascent appearance of pixelated images and digital type." - Cool Hunting

100 Ideas that Changed Graphic Design is an accessible and compact book which demonstrates how ideas influenced and defined graphic design, with stunning visual examples.

It is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

100 Ideas that Changed Graphic Design is an inspirational book for dipping into whenever ideas are needed. A great read for graphic designers and those interested in visual communication.