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The Innovation Zone

Thomas M. Koulopoulous

Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company–customer relationship, and carve out a path to global business success? Profiling dozens of today’s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.

  • Classification : Business, Management & Economics
  • Pub Date : JUN 16, 2011
  • Imprint : Nicholas Brealey
  • Page Extent : 232
  • Binding : TPB
  • ISBN : 9781857885798
  • Price : INR 1,499
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Thomas M. Koulopoulous

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