The Social Designer’s Paradox: Why Social Designers Matter and Struggle in Public Organisations

Willemijn Brouwer

You want to change the world? Turns out the system isn't built for that.

The Social Designer's Paradox is a candid, compelling companion for anyone trying to make change from within public systems.

Social designers step into government and institutions full of creativity, care, and bold ideas-only to meet the reality of bureaucracy, politics, outdated structures, and a whole different language. This book explores why people who want to shake things up often struggle in systems designed to keep things steady-and what they can do about it.

Through sharp insights, honest conversations, and a touch of humor, the book unpacks the tensions between designing and governing. It challenges the idea that design is just a process, and helps you express your value clearly-without jargon, and without losing your principles.

This is not a step-by-step guide. It's a thoughtful companion for the messy, meaningful work of making change-especially from the inside.

For designers, civil servants, rebels-in-residence, and anyone working toward a more responsive and imaginative public sector.