Hachette India

Start-Up Sutra

Rohit Prasad

If you have ever dared to dream big, this book will change your life. Through the true stories of two people – Abhishek and Abhinav Sinha, founders of the IT organization, Eko – who braved the rough road, Start-up Sutra presents entrepreneurship in its essence – not a checklist to be crossed, but a passion to be lived. Bringing to life the daily dramas, the struggles in the trenches, the battles with inner demons and impossible external odds that need to be overcome on the journey to achievement, this inspiring, multi-layered story enumerates the five qualities that every entrepreneur must possess: courage, resilience, the capacity for creative action, dispassion, and faith in the intent of the universe.

Rohit Prasad

Rohit Prasad is a Professor of Economics and Public Policy at MDI Gurgaon. He has a Ph.D. in Economic Theory from SUNY Stony Brook, USA. He is the author of Start-up Sutra, a bestseller on entrepreneurship, Blood Red River, a travelogue that examines the contours of development conflict in India, and Game Sutra, drawn from a game theory–based fortnightly column for the Mint. He is also the co-author of The Dynamics of Spectrum Management on the economics and institutions of radio frequencies. Rohit is active in policy advisory services and has worked with the Reserve Bank of India, the Department of Telecommunications, and the Telecom Regulatory Authority of India (TRAI) on a number of projects.

Start-Up Sutra

Rohit Prasad

Rohit Prasad

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