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I Dared to Dial Differently: An Insider's Account of the IAS

J.S. Deepak

I Dared to Dial Differently is the candid, compulsively readable memoir of J.S. Deepak, whose four-decade-long journey through the Indian Administrative Service (IAS) reads like a masterclass in conscience, courage and governance under fire. It is honest without being self-indulgent and insightful without being pedantic.

From designing and conducting India's first-ever 3G spectrum auctions which yielded a stunning Rs 1.06 trillion for the exchequer to blocking a huge procurement scandal at BSNL single-handedly, from implementing the midday meal programme in 1,00,000 schools in UP to overseeing the establishment of the Commonwealth Games Village in 2010 in Delhi, Deepak's career has spanned telecom, trade, technology and diplomacy at the highest levels.

Written with wit and wisdom, I Dared to Dial Differently pulls back the curtain on Indian public administration and provides precious information on various aspects of policy-making. Deepak writes not to eulogize the IAS but to humanize it, revealing an institution that might be difficult to navigate, but is never dull.

For the millions who dream of a civil service career, this book offers a rare ringside view of the scale at which IAS officers can make an impact. It reveals the strengths and frailties that make India's 'steel frame' both powerful and vulnerable. For the general reader, it makes for an anecdotal read that is profound and light-hearted at the same time. It highlights how one officer, armed with doggedness and the refusal to be silenced, shaped outcomes that affected an entire nation.

  • Classification : Politics & Current Affairs
  • Pub Date : AUG 20, 2026
  • Imprint : Hachette India
  • Page Extent : 344
  • Binding : HB
  • ISBN : 9789357316873
  • Price : INR 799
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J.S. Deepak

J.S. DEEPAK is a retired IAS officer with decades of experience in India's economic ministries. He has served as Secretary, Telecom and IT, and as India's ambassador to the WTO in Geneva. As Joint Secretary Telecom, he designed and conducted the country's landmark first spectrum auction in 2010. At the Department of Commerce, he was India's Chief Negotiator for the WTO, RCEP and EU for trade agreements spanning agriculture, goods, services and investment. He also won a crucial battle to safeguard India's food security programme and protect the livelihoods of farmers.

In Uttar Pradesh, Deepak worked for more than a decade on innovative models to improve access, quality and demand for health and education services. He spearheaded the cooked midday meal programme in more than 1,00,000 government primary schools for over 15 million children.

An MBA from IIM Ahmedabad, he is currently Group Director, International Strategy and Public Policy, Bharti Enterprises. Invited to speak at various national and international institutions, he also teaches a credit course on international trade at the Indian School of Business (ISB).

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