Latest research from MINTEL has found that in the last five years alone sales of home baking products have risen by 25% to reach GBP429 million this year. Over the next 5 years MINTEL expects the market to grow by an estimated 28% to reach almost GBP550 million by 2011, crashing through the half billion pound mark as soon as 2009. Today, almost half of shoppers are baking from scratch, with cakes proving to be the most popular option. Sales of home baking products such as cake and flour mixes have grown by 34% between 2001 and 2006, compared to just 8% growth in the shop-bought cakes market.
Sara Lewis (Author) Sara Lewis is an experienced home economist and food writer. She was the cookery editor of 'Practical Parenting' magazine for over 12 years and is the author of many Hamlyn cookery books including 'Bread Machine Easy', 'Hamlyn All Colour Cookbook: 200 Cakes and Bakes' and 'Hamlyn All Colour Cookbook: 200 Make Ahead Recipes'.
Sara Lewis
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Sara Lewis