img

For God, Country, and Coca-Cola

From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola , Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.

  • Classification : General Non-Fiction
  • Pub Date : MAY 14, 2013
  • Imprint : Basic Books
  • Page Extent : 560
  • Binding : PB
  • ISBN : 9780465029174
  • Price : INR 1,750
image

Discover more books

To search by Publisher, Imprint, Category and Subject, please use Advanced Search