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The Unfair Advantage

We all have unfair advantages in life whether we happen to be quick have a talent for maths a great feel for people. An unfair advantage is simply the element that gives you an edge over your competition.

This innovative book shows how to identify your own unfair advantages and apply them to any project. Drawing on over two decades of hands-on experience including as the first Marketing Director of Just Eat the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths.

Hard work and grit aren't enough so this book explores the importance of money intelligence location education expertise status and luck in the journey to success. From starting your company to gaining traction raising funds and growth hacking The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had to succeed in the cut-throat world of business.

  • Classification : Business, Management & Economics
  • Pub Date : JAN 9, 2020
  • Imprint : Profile Books
  • Page Extent : 256
  • Binding : HB
  • ISBN : 9781788163316
  • Price : INR 550
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